Product/Service

ZAP (Zip Code Area Potential)

Source: Technomic, Inc.
ZAP (Zip Code Area Potential)
Technomic, Inc. is pleased to announce a new service designed to help foodservice distributors, manufacturers
Technomic, Inc. is pleased to announce a new service designed to help foodservice distributors, manufacturers and chain operators evaluate data on foodservice industry purchases and units in an infinite number of ways. Called Zip Code Area Potential (or simply ZAP), this service provides foodservice executives with the ability to…

  • Identify market share by geographical area or foodservice segment.
  • Assess market opportunities by geographical area or foodservice segment.
  • Establish sales objectives.
  • Determine or realign sales territories to ensure equal opportunities or size of markets.

    ZAP is simply a database of foodservice industry purchases and units, subdivided into 14 major foodservice segments, and further delineated into geographical units as small as zip codes. In addition to purchase and unit data, ZAP also provides share of U.S. total, U.S. Index, and other key demographic data such as population, median age, number of households, and more.

    ZAP can be obtained electronically in either a database or spreadsheet format, at whatever level of geographical detail is desired. To learn more about ZAP data, please contact Chris Urban at curban@technomic.com.

    Technomic, Inc., 300 South Riverside Plaza, Suite 1940 South, Chicago, IL 60606. Tel: 312-876-0004; Fax: 312-876-1158.