Toast And Uber Announce Strategic Partnership To Help Restaurants Drive Guest Demand

Companies to collaborate on product innovation and go-to-market initiatives that simplify operations and grow sales beginning in the United States and Canada; Uber to become the preferred delivery marketplace for Toast restaurants globally

Toast the all-in-one digital technology platform built for restaurants, and Uber Technologies, Inc. today announced a multi-year strategic global partnership focused on product innovation and go-to-market initiatives designed to help restaurants grow their businesses and better serve guests.

Beginning in the United States and Canada, Toast and Uber will deepen their integration to deliver innovations designed to help restaurants better manage digital ordering operations, enhance the guest experience, and grow sales. By combining Toast’s market leading point-of-sale offerings with Uber’s delivery and technology network expertise, restaurants will be able to access the best of both companies—generating more revenue, reducing friction, and streamlining operations, all while retaining the choice and flexibility that best suits their needs.

Additionally, to deliver on their shared mission of helping restaurants grow, Toast and Uber will build new tools that enable restaurants to attract new guests and retain existing ones, including offers and advertising integrations. These new tools will enable Toast merchants to run and manage promotions and local advertising on Uber Eats directly from the Toast platform, and will begin rolling out in 2026—simplifying marketing and saving time, while driving incremental demand through Uber’s marketplace.

Working together on joint initiatives such as bundled offers, the companies aim to grow their shared customer base and deliver those customers more revenue at lower cost by providing them with deeply integrated tools and the flexibility needed to run successful first- and third-party ordering channels.

As part of the global partnership, Toast and Uber will implement their existing Uber Eats, Uber Direct, and Toast Delivery Services delivery integrations in Canada, and an Uber Eats integration in Ireland and the United Kingdom. Toast will also make Uber its preferred food delivery marketplace for Toast restaurants globally.

“Toast’s partnership with Uber is focused on jointly creating a more seamless, integrated experience that gives restaurants more control and flexibility to increase revenue, streamline operations, and attract new diners,” said Aman Narang, CEO of Toast. “Together, we are empowering the restaurant community with better technology, more choice, and less friction in support of our mission to help restaurants delight guests, do what they love, and thrive.”

“Toast has built one of the most trusted platforms in restaurant technology, and together we’re making it easier for restaurants to grow on their own terms,” said Susan Anderson, Global Head of Delivery for Uber. “By pairing Toast’s powerful point-of-sale and operations tools with Uber’s delivery expertise and global scale, we’re helping merchants unlock new revenue with less complexity—and giving diners more ways to discover and enjoy the restaurants they love.”

Since 2021, Toast and Uber have partnered to seamlessly deliver orders made through the Uber Eats app and create opportunities that benefit their shared customers. The companies expanded their partnership in 2024, creating an integration between Toast Delivery Services and Uber Direct to allow restaurants across the U.S. to save on delivery fees, expand their delivery radius, and leverage Uber's extensive delivery network.