Thai Kitchen Epicurean
Seth realized the Thai diet (based on grains, vegetables, herbs and spices) was perfectly positioned for the American market where consumers seek new exciting flavors and foods that are healthy and low in fat. Being raised in the specialty food industry, he immediately saw the potential for this exotic and flavorful cuisine. Realizing this excellent opportunity to combine his knowledge of specialty foods with his newfound passion for the cuisine of Thailand, he began to develop relationships with Thai ingredient suppliers. At the time, there were no domestic suppliers providing Thai staple items like fish sauce, coconut milk and fresh curry pastes. He wanted to create an authentic Thai product line but knew that he could not achieve the true flavors of Thai cuisine by using ingredients found domestically. Therefore, he chose to work closely with Thai farmers to create the true authentic flavors of Thailand.