Steuben Foods Launches Whitney's Premium Iced Coffees And Teas In New Multiserve SafePaks

New York NY - Convenience stores and quick-service restaurants can now offer consumers the highest quality ready to drink iced coffees and teas thanks to Whitney's and the Multiserve SafePak. Available from Steuben Foods, Whitney's premium iced coffees and teas will be distributed in Multiserve SafePaks, the latest advance in aseptic packaging and dispensing. This innovative new technology, exclusively from International Dispensing Corporation (IDC) (IDND.PK), allows product to be dispensed safely and efficiently from a flexible package without refrigeration or preservatives. No longer do foodservice operators need to make a capital investment in refrigerated dispensing equipment.

Once consumers experience the premium taste and full flavor of Whitney's coffees and teas dispensed over ice, they are more than likely to return to the same foodservice outlets for an encore. Quality, consistency, and safety are all ensured by the aseptic protection provided by the Multiserve SafePak.

The aseptic process that Steuben has mastered for more than 25 years sterilizes beverages in seconds, compared to other forms of processing which often overcook products and compromise taste. Freshness is locked in from the initial serving to the last by the Multiserve SafePak and its enabling, proprietary dispensing technology – The Answer. The Answer prevents microorganisms and oxygen from entering the package and compromising product safety, nutritional value, or taste. This unique technology delivers significant advantages to convenience stores and quick-service restaurants, who are required to maintain the highest level of product safety despite having limited refrigeration space.

"There is tremendous market demand for high-quality iced coffees and teas that can be safely and efficiently served to consumers," says Ken Schlossberg, president of Steuben Foods. "The rich, consistent flavor of Whitney's premium iced coffees and teas will help convenience stores and restaurants drive sales, build repeat business, and establish brand loyalty. Because of our ground-breaking package, there is no capital barrier to entry, no machine breakdowns and no maintenance issues, making it an ideal no-hassle solution for foodservice operators."

Whitney's iced coffees and teas come fresh and ready-to-drink, and are easy to dispense over ice with a simple push of a button; no mixing or stirring are required. The Multiserve SafePak's user-friendly dispensing improves service and efficiency in foodservice environments; its closed system prevents spills and other unsafe scenarios. Foodservice operators no longer have to handle large bulky liquid containers or worry about product waste and spoilage. From an ecological standpoint, energy is conserved and the carbon footprint associated with refrigeration is eliminated; moreover, the package is completely recyclable.

The rich bold colors and eye-catching graphics of the Whitney's Coffee Bar will attract consumers seeking refreshing iced beverages. The novel, high-impact coffee bar will feature four stunning Multiserve SafePaks: two premixed dairy-based iced coffees – traditional roast and dark roast – as well as preservative-free sweetened lemon and chai tea. Each Multiserve SafePak will be 2.5 gallons – an ideal size for convenience stores and restaurants with high traffic and demand.

"We developed the Multiserve SafePak and The Answer for just this sort of application – to dispense multiple servings safely and easily in high-traffic operations like convenience stores and quick-service restaurants," says Greg Abbott, founder and chairman of IDC.

"With Steuben Foods and their new Whitney's line of iced coffees and teas, we've found the perfect partner. Together we are making history."

The new line will be formally launched at the Steuben Foods booth at the NACS Show in Atlanta, GA on November 7-9, 2007. Steuben Foods will be exhibiting at booth 6366.

For more information, please visit www.idcdispensing.com.

SOURCE: Whitney's Foods and Steuben Foods Inc.