The letters are individually written to put forth each advertiser's best appeal to new movers. Filled with specifics—features, benefits, claims, suggestions, and promises!—they're the kind of letters advertisers would write for themselves, had they the time and talent to do so.
The handsomely designed Gift Certificates showcase generous offers that newcomers can't ignore. That's why redemption rates often exceed 20% to 30%—sometimes even 50%—with an extraordinarily high retention of loyal, long-term customers.
Moving Targets, 64 N. Main Street, Sellersville, PA 18960. Tel: 215-257-0880; Fax: 215-257-1570.