White Paper: Printing Technology for Hospitality Venues
Cards and mobile computers give operators a means of collecting and processing information in an exciting range of new environments. Mobile printing technology enables users to convert the information into new product and service offerings. Mobile printing systems close the loop by providing a method to output information that is gathered and processed, maximizing the benefits and flexibility of new customer service applications. In many such applications, the output is the compelling part of the solution as it acts as necessary user documentation for the transaction.
Innovative companies are connecting information to opportunity by extending their information systems to the point of service with customer ID cards, portable computers, print systems, and wireless communication. By providing these information tools to service staff, companies are enjoying improved labor efficiency, greater customer satisfaction, and increased revenues. Automation at the point of service also helps companies capture valuable real-time information that makes customer relationship management (CRM), service management, and database applications more effective.
New applications include remote check-in and other line-busting services; payment processing at tableside, pool, lounge, or lobby areas; instant issuance of coupons, tickets, and gift certificates; mobile gaming; and portable and temporary retailing.