Pilgrim's Pride Foodservice Expands Popular Wing Brand

Atlanta, GA - Pilgrim's Pride Foodservice has added to its line of best-selling wings with the introduction of new Pierce Chicken Boneless Wing Dings and Boneless Wing-Zings. "By offering our most popular brand of wings in both bone-in and boneless varieties, we're helping operators appeal to consumers who might not normally eat wings," said Keith Arnold, VP of Marketing for Pilgrim's Pride Foodservice.

According to the company, menuing boneless wings along with their bone-in counterparts can help operators increase total wing sales by as much as 30%. "We know that boneless wings are very popular with consumers. So adding our new Boneless Wing Dings and Wing-Zings to an existing wing menu is a great way to increase total sales," Arnold said.

Boneless Wing Dings have a golden breading and a mild, versatile flavor, while Boneless Wing-Zings offer a one-of-a-kind peppery "zing" flavor. Both are made from high-quality solid-muscle breast meat. They're fully cooked to provide heat-and-serve convenience from the fryer, conventional oven or pizza oven, and they're versatile enough to be used in a variety of menu applications.

Pierce Chicken is a leading brand of quality chicken products and maker of Wing Dings, the number one chicken wings brand in foodservice. Pierce Chicken is part of Pilgrim's Pride Foodservice, the number one poultry provider to the industry and a division of Pilgrim's Pride Corporation. For more information, operators can call 1-800-336-9876 or visit www.poultry.com

SOURCE: Pilgrim's Pride Foodservice