NRA 2000: Hard Lemon Flavored Malt Beverage

Anheuser-Busch, Inc.Hard Lemon Flavored Malt Beverage is made with real lemon juice and is pleasantly sweet with just the right amount of tartness. Designed to capitalize on the growing flavored malt-beverage trend, the product is aimed at high-end beverage consumers who prefer more exotic flavors traditionally linked to imports and micro-specialty beers, mixed drinks, wine and wine coolers.

The back label of the beverage features one of six narratives, providing fictional lore about Anheuser-Busch, Inc.and his exploits. Stories include "Doctor of Lemons", "Jebediah Otis and the Wanton Innkeeper", Johnny Lemonseed", The Lemon Riots of 1882", "Treasure of the Lemons" and The Legend of the Lemonseed".

The beverage is available in six- and twelve-packs of clear, 12oz. long neck bottles. A dark brown and yellow die cut label features the name and "malt beverage with natural flavors" description. The alcohol content is 5.0% by volume.

A full line of point-of-sale and promotional items includes banners, cooler stickers, neck riders, counter cards, table tents and stand-up displays.

<%=company%>, One Busch Place, St. Louis, MO 63118-1852. Tel: 314-577-9647.