Milk & Dairy Alternative Beverages in the U.S.: 2003

All aspects of a unique beverage category. This detailed report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. Forces reshaping the industry, such as consolidation in both production and retail outlets, pricing policies and health matters are analyzed in detail. It also addresses issues such as packaging, pricing and distribution. Beverage Marketing also covers the burgeoning dairy alternative beverage segment.