FLAVIA Distributors Unite To Drive Health Across America

Expanded Wellbeing line meets demand of a health-conscious workforce

West Chester, PA - FLAVIA, the original single-cup drinks station, has responded to a rising interest in personal health with its new Wellbeing range of individual serving hot drinks. Each drink in the Wellbeing range was developed for its specific health benefits, made possible with ingredients such as Echinacea, Gingko Biloba and high-levels of anti-oxidants.

"For more than two decades, FLAVIA has offered employees a choice well beyond the office coffee pot," said Karen Adolf, Marketing Manager of FLAVIA. "Today, we offer a complete drinks station for the office environment, and this means not only the coffee drinkers, but those seeking more from their morning cup. Our Wellbeing range offers drinks with a purpose – health benefits that today's consumers crave."

FLAVIA provides companies and organizations with an easy, flexible and cost-effective way to serve fresh drinks that meet the needs and moods of their individual employees' tastes. The company carries four distinct drink ranges – Gourmet Coffees, Indulgent Creations, Wellbeing Drinks and Fresh Leaf Teas. The newly expanded and refocused Wellbeing range includes five selections, each with distinct health advantages. They are:

• Blueberry Balance – caffeine free with natural Echinacea to help protect immunity
  
• Raspberry Spark – caffeine free with Gingko Biloba and Ginseng, a refreshing way to invigorate the senses
  
• Green Tea with Jasmine – containing anti-oxidants to help fight free radicals
  
• Lemon Calm – a soothing, naturally caffeine-free blend of rosehips, apples and lemon
  
• Japanese Green Tea – authentic sencha tea from Mt. Fuji with anti-oxidant tea catechins that help fight fat

"In developing the Wellbeing line it was imperative that we do more than simply create drinks that promote a healthy lifestyle, they also needed to taste good and appeal to the consumers' health concerns," said Adolf. "During the development process we conducted taste tests with a representative sample of US consumers. We are confident that our Wellbeing offerings meet a growing market demand for good health and great taste."

Of the individuals surveyed, 83% indicated they take active measures to improve their health. More than half of those said they consume food and drinks with specific health benefits. Repeat these findings throughout offices nationwide and the demand for active, health-oriented options is clear. The FLAVIA Wellbeing line meets that demand.

The company is launching the new line with its "Driving Health Across America" promotion, donating a portion of profits to Community Health Charities when the goal of 7 million miles (1 mile = 1 drink) is reached. FLAVIA will also offer their distributors cash prizes and sponsor FLAVIA Wellness Days complete with chair massages, nutritious catered lunches and health related gift certificates. The "Driving Health Across America" program will run January 2, 2006 through March 24, 2006. Winners and donations will be announced in late March 2006. At FLAVIA the inspiration for healthy living goes beyond product development. The company celebrates its commitment to health by offering offices a limited number of complimentary subscriptions to HEALTH Magazine.

SOURCE: FLAVIA