Bumble Bee Announces Name Change To Bumble Bee Foods, LLC

San Diego, CA - Bumble Bee Seafoods, LLC announced today that the name of the company has changed to Bumble Bee Foods, LLC.

Commented Chris Lischewski, President and CEO of Bumble Bee, "The vision of Bumble Bee is to become the brand leader in value-added seafood and shelf-stable protein products including poultry, beef, and pork. The Company is focused on the continued evolution of its branded franchise and the breadth of products offered to consumers."

Earlier this year, Bumble Bee acquired Castleberry's/Snow's Brands and the shelf stable meats business of Sara Lee. Continued Mr. Lischewski, "The additions of the Castleberry/Snow's and Sweet Sue brands to the Company's portfolio represent an important step in Bumble Bee's growth strategy into canned protein items. The scope of our business has expanded. New manufacturing capabilities and a more diverse product line now offer consumers a more comprehensive mix of food product options. We believe the new name more appropriately communicates the current and long-term direction of the Company."

The Company will gradually implement the new logo on product labels and all other consumer and customer communications. It is important to note that the change will not have any impact on correspondence remitted to Bumble Bee. Both Bumble Bee Seafoods, LLC and Bumble Bee Foods, LLC will be recognized to facilitate a seamless transition.

SOURCE: Bumble Bee Foods