Advantage Food Marketing Corp.
What we believe in
Founded in 1974 upon the belief that there was a unique opportunity in the New York Food Service market. Advantage Marketing became New York's first 100% Food Service Broker. In continuous pursuit of effective sales and marketing for the food service arena Advantage Marketing limits the number of companies it represents. This People to Person factor insures our clients focus on operator calls on a continuous basis.
Purpose
What we do
Advantage earns it reputation for aggressive professional and effective representation. Advantage serves the market by making Operator Sales Calls for our Food Service Distributors. Advantage has and will continue to be the driving force in the development and management of Food Service Branded Product Sales.
Vision
What What we can do for you
Our strategy is simple ‘Sell the Food Service Operator through the Food Service Distributor always keeping a priority our principles pre-set goals. From our customer service specialists to our inside and outside sales account executives every Advantage employee is part of the team and understands their position. Keeping business simple and goal orientated with constant focus on the operator level.
Our Mission
- Advantage Marketing through our established market relationships, will connect the finest principles with the key powerhouse Distributors and the most important, Impact Operators to obtain and gain total market penetration.
- Advantage Marketing will offer our Clients, Distributors and Impact Operators Food Service Sales Solutions!
- Advantage Marketing will Act not Re-Act to our Client's, Distributor's and Impact Operator's needs in the market place.
- Advantage Marketing will develop incremental sales to operators through continuous field sales support, dealing with each market segment.
Our Partner Management Team
Jerome B. Rounds - President and Founder
With 31 years of progressive food service experience, as President of Advantage Marketing Jerry's focus is on keeping Advantage a forerunner in the industry. Jerry strong branded product sales and marketing focus, has led Advantage to establishing major Corporate Distributor Buying Programs.
David Kalman – Executive Vice President
David joined Advantage in 1982 with over 30 years sales experience in the New York Metro Market. With a Degree in Hotel and Restaurant Management, David understands what it takes to sell the impact operators in the market. As a member of the Corporation and Director of the Culinary Institute of America David's pulse is always focused on teaming up operators and distributors.
Jim Alessi – Vice President of Sales and Marketing
The newest partner to the Advantage team Jim brings over 25 years of experience on the manufacturer level as well as the distributor level. Jim's high impact selling skills and under-standing of how to move business through from end to end, to fulfill all of a Operator's, Distributor's and Principle's requirements. Jim leads our sales force by example, setting the bar very high with his constant involvement in the day to day sales efforts keeps the team focused.
Our Advantage Team
- 16 Field Sales Account Executives
- Two School Segment Specialists
- One Health Care Specialist
- One College and University Segment Specialist
- Three Field Operator Sales Specialists
- Two Chefs on Staff
- One Bakery Specialist
- One Dairy Specialist
- Two B & I Specialist
- One Municipal Bid Director
- One Sample Fulfillment Co-ordinator
- One Marketing and Operations Director
- 12 Inside Sales Specialists
- 1 Food Technology Expert
- 4 Customer Care Specialists
- 1 Administrative Marketing Co-ordinator
- 1 Accounting Administrator
- 1 Deduction Management Assistant
- 1 Municipal Bid Co-ordinator
- 1 Management Information Systems Administrator
- 1 Distribution and Logistics Specialists
- 1 Executive Administrator Co-ordinator
The Advantage
Advantage....
- Team Selling In addition to the Operator and Distributor responsibilities of our sales team, we also practice team-selling technique. Combining the extensive knowledge of our principal account representatives with our field sales specialists, we create opportunities for additional sales.
- Technological Abilities Your business will be monitored with the Food Mark System Management Program, the premier Food Service Broker Software. Each Field Sales Specialist has Lap Top Computers for immediate access to all principle information in order to close a sale at a moment's notice. Advantage offers a web site with hyperlinks to all manufacturers web sites.
- Facilities Your business will be represented by our new state-of- the –art facilities. Our new facilities offer a large private media conference room which is available for distributor sales meetings, principle sales meetings and in house training sessions, which accommodates up to 60 people. Private client offices available with phone and computer access.
- Training Room - Test Kitchen Unique top of the line facility designed to meet the needs of a changing foodservice marketplace. Used to host foodservice trade functions, distributors and operators for off site training meetings. Organizations which have used our facilities, SYSCO, U.S. Foodservice, Landmark, L.I. School Lunch Directors.
More Advantages
- Sales Training Meetings To meet the demands of the New York Market and the expectations of our Principles Advantage is committed to on going sales and product training meetings with the least amount of time taken away from our operator focus. Cross marketing is stressed and specific seasonal opportunities are targeted. Field Sales Representative are given prepared tool kits on an on going basis for our client lines.
- Operator Services 90% of Our Time is Selling the Operator
Advantage on an on-going basis is reaching out to our Operator base. In house mailing are done with point of sale and samples included on behalf of our Principles and Distributors. Using proven sales and marketing techniques and our long-term relationships with Distributors, Advantage successfully sells the Operators.
- Distributor Services Advantage has a vigorous DSR "Ride With" program. An Advantage Sales Account Executive will ride along with a DSR for a day on a regular basis once again with OPERATOR focus. These programs keep our " Principal's People on the street" aware of product benefits, product positioning and new product launches. The results more sales to more operators.
Advantage puts focus on blending the right knowledge and personalities required at the distributor and operator levels
We Proudly Represent…
We've Got You Covered in the New York New Jersey Marketing Arena
Quality People, Quality Manufacturers and Quality Products!
Allen Canning
Basic American Foods
Carriere Foods
Carrington Foods Inc.
Cavendish Farms
Cloverdale Farms
Dean Pickle
Diamond Crystal
Doskocil
Expack Seafood
Florida Sea/Singleton ConAgra
Franklin Mushroom
Good Harbor Fillet
Hemisphere Foods
International Home Foods
Juno Chef's Inc.
Keebler Food Service
Knouse Foods
Manischewitz
Morningstar Farms
Nathan's Famous
Norpac Food Sales
Northland Cranberries
Otis Spunkmeyer
Palace Foods
Philadelphia Cheesesteak Co.
Portion Pak Inc.
Red Gold Inc.
Sara Lee Coffee and Tea
Specialty Brand a I.B.P/Tyson
State Fair
Stonyfield Farms
Very Fine Products
Trans Pacific
White Castle