NEW YORK--(BUSINESS WIRE)--
Olo, the leading digital ordering and delivery platform for the restaurant industry, today released a guide outlining best practices for delivery marketing to help restaurant brands capture market share among consumers searching for their brand. Based on a research study of more than 300 leading restaurant brands, the guide offers restaurant marketers and operators tangible steps to drive consumers directly to their brand and to protect revenue associated with branded search.
Olo’s Delivery Search Score (DSS) found that restaurant chains appear on average five positions down the Google results list for their own branded delivery keywords, with some brands’ destinations not even appearing on the first page. This means a loss of nearly 60 percent of potential traffic on Google, according to the latest click through rates by Search Engine Optimization (SEO) expert, Moz.
“Well-heeled restaurant marketplaces are outmaneuvering operators, laying the groundwork to shift millions of dollars of market share away from brands in the next five to ten years. As restaurant brands continue to build out delivery capabilities, it is imperative that restaurant executives understand the influence that delivery marketplaces have on brand visibility,” said Jackie Berg, VP of Marketing at Olo. “The top 300 brands we researched are performing at less than 30 percent of their potential with searches for their own keywords. This guide is a playbook for executives to optimize search results, drive consumer traffic and strengthen their brand identity.”
Along with findings that show exactly how brands are losing share and control of potential guests to third-party marketplaces, Olo’s guide offers actionable tips for brands to take ownership and control of their brand presence.
Key Insights Include:
Click here to download Olo’s guide for more information and helpful tips.
Olo powers digital ordering and delivery programs that connect restaurant brands to the on-demand world. Olo’s platform enables millions of orders per week across every stage of restaurant ecommerce, from fully-branded guest interfaces to the back-of-house order management features that keep over 50,000 restaurants running smoothly. Orders from Olo interact seamlessly with existing restaurant systems to help brands capture demand from brand direct website and apps, marketplaces, social media channels, and virtual assistant devices like the Amazon Echo. Over 100 million consumers use Olo to order ahead and get meals delivered from the restaurants they love, such as Applebee’s (DIN), Cheesecake Factory (CAKE), Chili’s (EAT), Denny’s (DENN), Five Guys Burgers & Fries, Jamba Juice (JMBA), Noodles & Company (NDLS), Shake Shack (SHAK), sweetgreen, Wingstop (WING), and more. Learn more at www.olo.com. SKIP THE LINE®
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