News | May 13, 2019

HelloFresh Elevates The At-Home Dinner Experience With The Launch Of New Premium Menu Items: Craft Burgers And Taste Tours


HelloFresh SE (HFG), the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, today announced the launch of two new premium menu offerings: Craft Burgers and Taste Tours. Beginning today, customers can select from an alternating menu of Craft Burgers and Taste Tours dishes that are designed to elevate the at-home cooking experience by bringing everything needed to create fully-loaded burgers and flavorful global cuisines right to your doorstep.

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HelloFresh Elevates the At-Home Dinner Experience with the Launch of New Premium Menu Items: Craft B ...

HelloFresh Elevates the At-Home Dinner Experience with the Launch of New Premium Menu Items: Craft Burgers and Taste Tours (Photo: Business Wire)

Upping the ante on HelloFresh’s beloved burger offerings, the new Craft Burgers bring a gastropub experience to the kitchen table with loads of gourmet toppings like truffle, bacon, and caprese-style. For home cooks who love global cuisine like dim sum and paella, the new Taste Tours dishes take customers on a culinary adventure without needing to leave their homes. Additionally, each Craft Burger and Taste Tours recipe provides larger serving sizes than the traditional menu options and offers an opportunity to share with family and friends.

“Burger recipes and international dishes are fan-favorites among our HelloFresh customers, so we’ve created Craft Burgers and Taste Tours to provide even greater variety – both in flavor and portion size – to elevate the at-home dining experience,” said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “Adding delicious, cultural cuisine to our menu line-up allows home cooks to expand their palate and gives them the ability to easily create a special, restaurant-style meal right at home.”

Each week, the HelloFresh menu will rotate the Taste Tours and Craft Burger recipes allowing customers to add the meal to their order for an additional $4.99 per serving. The first few featured recipes will be:

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About HelloFresh

HelloFresh SE is the leading global meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada and New Zealand. HelloFresh delivered 65.6 million meals to 2.48 million active customers worldwide in Q1 2019 (January 1 - March 31, 2019). HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney, Toronto and Auckland.

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