News | October 28, 2019

Hardee's Calls On Fans To Create The Restaurant's Next Biscuit Recipe

FRANKLIN, TENN.--(BUSINESS WIRE)--

Hardee’s®, known for quality you can taste, today announced the launch of the #HardeesBiscuitChallenge, seeking out the next mouth-watering, made-from-scratch biscuit recipe straight from its fans. As part of its heritage, the restaurant knows a great idea can come from anywhere, as seen with the new Southwest Omelet Biscuit and Burrito, created by a Hardee’s employee.

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Hardee's New Southwest Omelet Biscuit and Burrito (Photo: Business Wire)

Hardee's New Southwest Omelet Biscuit and Burrito (Photo: Business Wire)

Hardee’s is calling on its fans to submit their handcrafted, hometown biscuit innovations on Instagram and Twitter using #HardeesBiscuitChallenge. The Hardee’s team of culinary innovators will pick one winner to receive a years’ worth of Hardee’s Made-from-Scratch Sausage Biscuits, and the chance to have their biscuit added to Hardee’s menus across the country*, and two-honorable mentions will also receive a prize.**

Entrants will be judged on the following criteria:

  • Handcrafted: Leverages Hardee’s real ingredients and pairs well with made-from-scratch biscuits.
  • Hometown Comfort: Exciting twists on hometown favorites.
  • Innovation: Don’t be afraid to suggest something new, and exciting, a new form of your favorite breakfast food.

“The Hardee’s community is inspirational - from hometown flavors to employee creations to its passionate fan base – which is why we’re calling on our fans everywhere to submit the ultimate biscuit recipe,” said Jenna Folk, Senior Director of Hardee’s Brand Marketing. “Our customers know and love the brand for our hand-crafted, unexpected originals. This challenge gives fans the chance to contribute their take on the Hardee’s values – and bring their unique creativity to develop the next great biscuit.”

The #HardeesBiscuitChallenge is inspired by Bill Hopper, Hardee’s District Manager from Wichita, Kansas, who developed the recent menu additions through a contest with Hardee’s franchisee Capstone Restaurant Group. The Southwest Omelet Biscuit: A fluffy folded omelet filled with cheddar cheese, pickled jalepeños, and Applewood smoked bacon, topped with melted American cheese, and served on a made-from-scratch biscuit. The Southwest Omelet Burrito: Two fluffy folded omelets filled with cheddar cheese, pickled jalapeños and Applewood smoked bacon, topped with more cheddar cheese and served in a soft warm tortilla.

The Hardee’s culinary team took Bill’s inspiration and created the following items to round out these amazing Southwest offerings:

  • Southwest Patty Melt: New hotter and juicier 100% Black Angus patty, charbroiled over an open flame, topped with grilled onions, pickled jalapeños and melted pepper jack cheese served on buttery toasted sourdough.
  • Jalapeño Cheddar Fries: Crispy natural cut fries topped with aged cheddar sauce and pickled jalapeños. Available in small, medium and large.

Hardee’s new Southwest-inspired menu items are currently available for a limited time at participating Hardee’s. Learn more about the Hardee’s Biscuit Challenge and how to enter at https://www.ckesocialmediarules.com/. Contest ends November 6, 2019.

Follow Hardee’s on social media for the latest product news, offers and programs.

Twitter: @Hardees
Instagram: @Hardees
Facebook: www.facebook.com/Hardees

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

*Winner has the potential to have their submission added to the Hardee’s menu nation-wide, more information can be found at https://www.ckesocialmediarules.com/

** Honorable mentions will receive monetary gift cards to Hardee’s, additional details can be found at https://www.ckesocialmediarules.com/


Copyright Business Wire 2019