Beverage Marketing Study

In response to the ways that e-business is revolutionizing the face of the beverage industry – from strategic marketing through supply chain management – the company has issued a 252-page study that explores these critical emerging issues and practices, as well as their impact on the beverage industry.

With this in mind, a new study entitled "e-Business in the New Beverage Marketplace: 2000" was designed to meet a wide range of information needs. The report not only presents the latest Internet marketing and technology trends to non-technical marketing and sales professionals at beverage companies; it also acts as an in-depth vertical market primer for suppliers and technology companies which can profit by understanding (and helping to meet) the e-business challenges beverage companies face.

A thorough and diverse study, the report delves into the interaction between the beverage industry and e-business at all levels. Starting with an overview of Internet use and delving deeper into the myriad of issues that impact the beverage industry, the report features:

• The role of ERP, EDI, B2B, B2C, regional markets, demographics, etc.
• B2C online wine & spirits portals such as eVineyard and wine.com, on-line grocers and last mile e-commerce
• B2B exchanges including Transora, e-Skye, VerticalNet and more
• Web marketing issues and promotions and trends at Coke, Pepsi, SoBe and many more
• Wireless e-Vending and Route Accounting trends. Including companies like Thinque, NovaSync, Isochron, Symbol, and Intermec Norand
• Legal issues including antitrust regulations, Web site security and liquor distribution
• Future trends including bandwidth, human resources, globalization and more...