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Report: Fruit Beverages in the U.S.: 2002
Source:
Beverage Marketing Corporation
View this major market from every angle. Beverage Marketing's report on the entire U.S. fruit beverage market includes discussions of single-serve and multi-serve fruit beverages; chilled, ready-to-serve; shelf-stable; and concentrates. Explores growth by distribution channel, regional trends and the top fruit juice flavors. A comprehensive look at over a dozen leading fruit juice companies is supplemented with detailed advertising and demographic data to provide insight on fruit juice marketing and distribution strategies. Volume, dollar sales, detailed import and export statistics and per capita consumption as well as five-year projections are provided for the fruit juice and fruit drink segments.
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