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Imported Beer in the U.S.: 2003
Source:
Beverage Marketing Corporation
The full story on the imported beer market. Beverage Marketing examines the leading imports by country of origin as well as the performances of individual brands. It explores retail channels and distribution. A chapter on demographics provides a detailed picture of imported beer consumers and the ways in which they differ from mass-market beer customers. Finally, it looks at the future of imports in the U.S.
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