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Foodservice on the Web: Operators, Manufacturers and Distributors on the State of Conducting Business Online
VerticalNet and King Brown & Partners present the first in a series of specialized in-depth reports on the foodservice industry and the Internet. Critical learning from this report centers on how food service operators, manufacturers and distributors currently manage their businesses and the anticipated impact of the web on both their individual practices and the industry as a whole.
All aspects of conducting business on and offline are detailed, as well as anticipated movement to the web for activities like gathering product information, ordering and account management. Respondents also describe their current efforts to move online, the actual level of business they are currently generating online and their perceptions of the competition's online efforts. Based on over 450 in-depth telephone and online interviews.
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