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2003 WELLNESS AND FUNCTIONAL BEVERAGES IN THE U.S.
Source:
Beverage Marketing Corporation
The world of wellness beverages. This report identifies the trends underlying the U.S. beverage industry's shift to healthful products. It discusses all segments of the wellness market, including, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues. The strategies of the leading wellness companies are assessed.
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