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2003 Sports and Energy Beverages in The U.S.

Source: Beverage Marketing Corporation
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Description

Comprehensive information on beverages that promise to improve athletic performance or provide energy. This report covers sports drinks – their pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the leading brands. The report also looks at the rapidly growing energy drink market, with complete coverage of Red Bull and its competitors. It also offers projections of trends that will drive these markets over the next five years.

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