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2003 NEW AGE BEVERAGES IN THE U.S.
Source:
Beverage Marketing Corporation
In-depth examination of the New Age beverage market's numerous categories and players. This report analyzes some of the primary single-serve, non-alcoholic beverage categories in the U.S., with details on bottled water, energy drinks, sports drinks, ready-to-drink tea and single-serve fruit beverages, among others. Along with a detailed description of the leading alternative beverage companies and their distribution and marketing strategies, this report provides statistics on volume and sales of the New Age market and its constituent segments. In addition to projections for the next five years, the report also looks at market trends that go beyond the boundaries of individual alternative beverage segments.
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