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2003 JUICE & SMOOTHIE BARS IN THE U.S.
Source:
Beverage Marketing Corporation
Insight into a niche beverage market. This study of the juice and smoothie bar industry discusses retail quick-service chain operations specializing in fresh-squeezed juice and smoothies. Product uses, including meal replacement, meal accompaniment and dessert are discussed. In addition, the rise of this specialized market is examined in the context of the overall fruit beverage industry. The report also provides data on shelf-stable packaged smoothies, addresses franchising and regional issues and analyzes the major players and their strategies.
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