News | January 10, 2008

Superior Anhausner Foods Exceeds Expectations With First On-Line Food Show

Los Angeles, CA - With nearly 70% of their active customers placing an order at the show, Superior Anhausner Foods can confidently declare an unparalleled success with their latest venture into virtual tradeshows, once again leading the way in new and innovative ways to reach their customer base.

John Beck, owner of Foodservice Associates, one of the largest foodservice brokers in Southern California, hopes other distributors will follow in Superior's footsteps, "Our vendors were ecstatic with the results of the show and we are looking forward to even greater participation at their next on-line show in July of 2008."

With the support of their top manufacturers and brokers, Superior Anhausner Foods introduced their customers to the enhanced features, benefits and convenience of attending a virtual tradeshow. Operators were able to visit vendor booths, place orders, network with the Superior staff and manufacturers, find out about new programs and products, ask for samples and take advantage of "show specials" all from the comfort of their own home or office. The show was administered by InXpo, the leader in producing online communities and promotional selling shows.

"Being able to attend a food show without having to leave our busy operations was a real plus. We realized all the allowances we would normally receive at a traditional food show," states Shawn Duncan, Executive Chef of Coffee Table, a small group of upscale Coffee Cafes based in Los Angeles, CA. "By checking out and receiving samples of new products, we pretty much participated like we would have if we were actually physically attending the show."

"It's only going to get better," explains Danny O'Malley, VP of Marketing for Superior Anhausner Foods, one of the top broad line food distributors in Southern California. "We now know what works and what doesn't. The importance of product images and detailed descriptions was evident by the sales. Vendors showing only new items struggled while others that showed a broad range of items along with new items did very well. With this knowledge and the industry moving to the internet for easier access and exposure, we know the next one will be even better."

SOURCE: Superior Anhausner Foods

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