Financial Services
Source: Wyoming Research Associates
The purpose of these studies is to gather information to be the basis for a proactive aggressive marketing strategy
The purpose of these studies is to gather information to be the basis for a proactive aggressive marketing strategy. They will determine the image, strengths and awareness of products and services, as well as provide information to retain both commercial and consumer clients.
Study Objectives
- Designed to enable the providers of financial services to understand small business banking behavior and attitudes and to aid in the assessment of service needs
- Provide subscribers with access to information on business usage habits and needs
- Track business banking behavior
- Analyze specific cells, such as Customer's vs. Non-Customers
- Track advertising effectiveness, awareness and usage of a financial institution
- Business and Consumer reaction to and demand for new services
- Business and Consumer satisfaction with current services and financial products
Wyoming Research Associates, 983 Foster Drive, Casper, WY 82601. Tel: 307-234-1863; Fax: 370-234-1884.
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