News | October 28, 2003

FILLED BAGEL INDUSTRIES ANNOUNCES LAUNCH OF BAGELERS CREAM CHEESE-FILLED BAGEL PRODUCT

SUNRISE, FL – October 27, 2003 – Eating a bagel with cream cheese will never be the same again. Filled Bagel Industries today announces the launch of Bagelers, a delicious New York-style bagel filled with real cream cheese in a convenient, grab-and-go bar-shaped design. This revolutionary, patented product is the perfect on-the-go meal for today's busy families and can be eaten cold from the refrigerator, at room temperature, or heated in seconds in a toaster or microwave.

Kids, moms and dads alike will enjoy the convenience and taste of these nutritious bagel bars. Rectangular, bar-shaped Bagelers are easy to eat with one hand and provide the perfect meal on the go for a busy commuter's "dashboard dining" experience, a students lunchbox staple, an after school treat, or a late night snack for all. Bagelers are individually wrapped and sold frozen or thawed, in single serving or 18 to the box. Bagelers are already available in a variety of flavors and sizes. Currently the four inch and six inch sized bars come in cream cheese and dough flavors of plain, blueberry, strawberry and cinnamon brown sugar. The introduction of additional cream cheese and dough flavors is planned for the coming months.

"Bagelers are the perfect meal for busy families looking for a quick and convenient meal that tastes great," said Troy Schwartzberg, Executive Vice President of Filled Bagel Industries. "The secret is in the family recipe we have been using since 1931 coupled with our patented production technology. As we like to say, Bagelers are a whole new way to eat bagels and cream cheese."

Based on quantitative market research, Bagelers fill a gap in the current frozen baked goods market. Survey results show that consumers would eat Bagelers at all times of the day, breaking away from the traditional breakfast food category. The Company has entered into sales agreements with several major retailers throughout the country and is currently in serious discussions with many others.

Bagelers' innovative product is protected by seven patents and based on a four generation-old bagel recipe. The product is baked at Harlan Bakeries Inc., an AIB superior rated and FDA inspected contract manufacturer that also supplies bagels to industry giants such as McDonald's and Einstein Bros. Bagels. Harlan provides Filled Bagel Industries with a 250,000 square foot production facility containing state-of-the-art equipment with the capability of expansion.

For more information on the Bagelers, please contact Troy Schwartzberg at tschwartzberg@bagelers.com. Product photographs are also available upon request.

About Filled Bagel Industries, LLC
Filled Bagel Industries is the maker of Bagelers'ä brand cream cheese-filled bagel products. Family bakers since 1931, the Company's patented product line is recognized for its' New York-style bagels filled with fresh cream cheese in a variety of delicious flavors. Filled Bagel Industries is headquartered in Sunrise, Florida, with manufacturing facilities in Avon, Indiana at Harlan Bakeries Inc. Additional information can be found at www.bagelers.com.