Deep Freeze Sweeps The Nation With Snapple On Ice Pops
Snapple "Returns the Favor" to Consumers with Tasty Frozen Novelties that are Sure to Beat the Heat
Rye Brook, NY - Just in time for the summer season, Snapple is ‘returning the favor' to consumers by helping them "lick" the inevitable heat wave with new Snapple on Ice pops. Now, instead of taking a dip in the pool, consumers can dive in to a box of regular or diet Snapple on Ice pops.
"With Snapple on Ice pops, The ‘Snapple Ice Age' is upon us," said Steven Jarmon, Vice President, Marketing Resources for Cadbury Schweppes Americas Beverages. "We've taken Snapple from the fridge to the freezer to create the ultimate frozen refreshment featuring flavors our consumers love."
Made from the best flavors on earth for the best people on earth, Snapple on Ice is available nationwide. Every all-natural Snapple on Ice pop features a Snapple ‘Real Fact' on the stick. These fun, off-beat brain teasers are sure to prevent consumers from suffering a bout of "brain freeze."
"Customers and retailers alike are looking for healthier treats that taste great – Snapple's famous flavors, diet offerings, fun packaging and personality are a natural for the frozen novelty category," said Lewis Goldstein, Director of Licensing for Cadbury Schweppes Americas Beverages.
Available in the freezer aisle of grocery and convenience stores across the country, a 12- pack of Snapple on Ice contains only 40 calories per pop and includes revered three flavor favorites – Mango Madness, Kiwi Strawberry and Lemonade. A 10-pack of Diet Snapple on Ice comes in at an unbelievably low 15 calories per pop and is available in the time honored Kiwi Strawberry, Orangeade and Pink Lemonade.
CoolBrands International, a leading manufacturer of ice cream, frozen novelties and frozen desserts, will launch the new line from Snapple. Snapple on Ice is part of CoolBrands International's "Better for Kids" line of frozen snacks and is a good source of Vitamin C. Snapple on Ice and Diet Snapple on Ice pops retail between $3 and $4 per box wherever Snapple is sold.
About Snapple
Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three
childhood friends, Snapple got its start in Greenwich Village, New York and is now
available throughout the United States and 80 countries worldwide. Snapple prides itself
on developing, producing, and marketing a wide variety of premium beverages, including
ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known
for its down-to-earth approach to marketing and its beloved spokeswoman, Wendy "The
Snapple Lady," Snapple continues to delight fans across the world. In 2003, Snapple
made history by becoming an official beverage of New York City. For more information,
visit www.snapple.com.
About Cadbury Schweppes
Snapple is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury
Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes
plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium
beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple,
Mott's, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch,
Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers,
Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket
Nectars, and other well-known consumer brands. For additional information on Cadbury
Schweppes and its products, visit www.cadburyschweppes.com.
About Cool Brands, International
CoolBrands International is a leading manufacturer and marketer in the frozen dessert
industry, with a wide portfolio of nationally and internationally recognized brand names.
CoolBrands operates the second largest "direct store delivery" (DSD) ice cream
distribution system in the U.S., serving these CoolBrands products and a growing family
of Partner Brands to supermarkets, convenience stores and other retail customers.
Coolbrands' Foodservice Division manufactures and sells premium soft serve ice cream
and frozen yogurt to the foodservice industry. For more information on CoolBrands
International and its products, visit www.coolbrandsinc.com.
Source: Cadbury Schweppes Americas Beverages